Neatly Made Studio is a visual diary and design practice

by Joe Choi, based in London.

It began with minimal vector illustrations—clean lines, bright colors, simplified shapes.

Now, it’s evolving into something slower, stranger, and more personal.

Each piece is part of an illustrated diary: moments from life, or life imagined a degree sideways.

Visual stories drawn from the streets of London, infused with mood, stillness, and curiosity.

Some are quiet. Some are surreal. Most are both.

Outside the diary, the studio explores branding, identity systems, and generative visuals.

Sometimes for clients. Sometimes just because.